Success Story

Gymtrack

10/22/2015

Benefitting both gym owners and their clients, Gymtrack’s technology consists of sensors for gym equipment, a wearable device for members, and an app.

Keeping track of workouts is critical for making progress and seeing results at the gym, but ways to do this have evolved little from old paper-and-pen methods. Ottawa start-up Gymtrack wants to improve the experience of gym-goers everywhere with its workout tracking technology.

Benefitting both gym owners and their clients, Gymtrack’s technology consists of sensors for gym equipment, a wearable device for members, and an app. For gyms, the platform serves as a way to differentiate themselves in a competitive market. With Gymtrack, gyms can provide virtual personal training services and increase member retention by keeping clients motivated and engaged. Members can easily keep track of their workouts, saving information like the amount of weight lifted, repetitions, sets, and distance run or biked on their smartphone. It also tracks calories burned in real time.

OCE first supported Gymtrack with $30,000 from the SmartStart Seed Fund, which co‑CEO Pablo Srugo says came at a critical time in the start-up’s early stages of development. The team is now working on a TalentEdge Fellowship project that will help create proprietary connected devices that are installed onto gym equipment to track weight lifted, count repetitions, and identify equipment. The Fellow’s research will help improve the accuracy and reliability of all three devices.  

Gymtrack’s platform is currently being used in beta form at Algonquin College, and later this year the team is launching the first commercial version at a major international gym chain with thousands of locations.

Return on Innovation

  • Currently employs 35 full-time team members
  • Projects hiring 50+ staff in the next two years
  • Raised $2.5 million in follow-on investment
  • OCE investment: $95,000

OCE©2015 Last updated 10/2015