Once upon a time, two preeminent artists developed Storyvalues, an online educational resource that takes folktales and myths from around the world as a foundation for inclusive arts education. Cheryl Thornton and Matthew Giffin wanted to “save the world through storytelling.”
Through cross-cultural narratives, the company harnesses the power of language, empathy, creativity, and cultural fluency. Storyvalues was endorsed by Curriculum Services Canada
after just one year and licensed by the Toronto District School Board
. More success came when they encountered Jet Zhang who helped Cheryl and Matthew rebrand Storyvalues as the more market-ready KapowKidz
and were introduced to CAMP
, which connected them with the Chinese market and began the next chapter of their story.
A year later, KapowKidz has investors offering them mentorship and financial backing. The company is slated to provide educational content for over 20,000 schools in China. The Canadian component of companies like KapowKidz is pivotal as part of the company’s brand; the Chinese component helps these start-ups scale to rival the best “happily ever after” stories.