When Kevin Wong and his partners Jason Tham, Jason Yuen and Sean Kirby came up with the idea to create a cloud-based Contract Packaging Management System in 2003, they heard "that will never work" more than once. It's a familiar refrain to entrepreneurs, including some of the world's most successful, and now it forms the basis of a new book sponsored by KPMG Enterprise. That'll Never Work shares national success stories, like that of Wong's company Nulogy, that might never have been if good entrepreneurs let a little doubt stand in their way.

One place Wong didn't hear "that'll never work" was at OCE's Centre for the Commercialization of Research (CCR). When the young founding team met with CCR's commercialization specialists in 2009, they were encouraged to pursue the idea and given some guidance on how to move forward. They were also approved for a CCR Embedded Executive investment, placing a seasoned business executive on their team during a crucial time for the company - one that they might not have found or afforded otherwise. Together, they proved the value of their disruptive, innovative solutions, building a successful business.  Now the Nulogy group is recognized by the industry as thought leaders bringing positive change to the market - a story which headlines That'll Never Work.

“We are proud to now be in a position where our customers and partners recognize our leadership and success in the industry," said Wong, Nulogy's Chief Operating Officer. "But, it has taken a lot of effort to get here and this book highlights parts of the journey nicely.”

Nulogy's cloud-based packaging management solution, PackManager, is used by premier contract manufacturers and packagers around the world to reduce costs, improve compliance, and increase customer loyalty. The company has created 20 new jobs in the last 18 months.

That’ll Never Work is now available in stores and online.