Success Story


Noura Sakkijha accepting the ELP Student Competition award for Mejuri at Discovery 2013

Co-founder Noura Sakkijha leveraged 60 years of family experience in the jewelry industry to create Mejuri, an online platform that uses crowdsourcing to bring fine jewelry designers’ ideas to life. Mejuri bridges the gap between designers and consumers to create a more personal jewelry-buying experience. The process is simple – designers from all over the world upload their designs, people comment and vote on their favourites, and the winners are manufactured and sold online. Sakkijha uses a strong network of manufacturers to produce high-quality products, and designers are supported through royalties and marketing.

Operating out of Ryerson University’s Digital Media Zone, Mejuri’s recent accomplishments include beating out 100 other start-ups to win the International Startup Festival’s Elevator World Tour, and earning $25,000 in the ELP Competition at Discovery 2013. The funding has allowed the team to develop their SAAS model, hire a full-time developer, and increase marketing resources to grow Mejuri’s social media presence to 35,000 followers. Mejuri is currently applying for OCE’s Market Readiness funding, which will help the company expand into offline channels.

“Being at Discovery provided us with additional exposure and the opportunity to showcase our products, which resulted in an increase in sales. An OCE rep helped us prepare for the ELP Competition and the $25,000 grant has been invaluable to the development of our business.”

— Noura Sakkijha, co-founder, Mejuri

Return on Innovation

  • Revenues have increased 65 per cent in the two months following the company’s participation at Discovery
  • Company has increased its manufacturing capacity, which includes buying gemstones from Canadian suppliers as well as increasing local production in Toronto

OCE©2013 Last updated 10/2013