Success Story

Matching gamers


GamerLink took home the $5,000 cash prize in the fourth annual Seed Your Startup competition.

A video game matchmaking service is winning both fans and awards.

GamerLink is a new technology start-up that aims to improve the experience of gaming online by connecting gamers whose demographic, personality and gaming preferences align. Its co-founders, Fanshawe student Deion Farrington (Computer Systems Technology) and graduate Ryan Figueiredo (Business Administration - Leadership and Management, '14), recently beat out 60 applicants and four finalist teams to bring home the $5,000 cash prize in the fourth annual Seed Your Startup competition.

Seed Your Startup is an annual pitch contest for Western and Fanshawe students to refine their business ideas and compete for funding in front of a panel of judges, themselves, entrepreneurs.

"Winning Seed Your Startup was amazing," said Ryan Figueiredo. "Deion and I both are super grateful for this and beyond thrilled that we have made Fanshawe proud. More importantly we are getting that much closer to our dreams and not only the funding but the validation we received by winning was breathtaking."

Farrington and Figueiredo had previously won "Best Entrepreneurial entry" for GamerLink in Fanshawe's Research & Innovation Day on March 18.

Farrington, an International student who was home visiting his family at the time, presented via a pre-recorded video while Figueiredo appeared in person to respond to the judges' panel.

"I am absolutely thrilled to congratulate these two young entrepreneurs who have worked so hard to focus on their dream," said Annette Markvoort, Entrepreneurial Animator, LEAP Junction Entrepreneurial Services at Fanshawe College. "Both young men are intelligent, articulate and most importantly, passionate about GamerLink.”

Fanshawe’s LEAP Junction receives funding from Ontario’s Campus-Linked Accelerators (CLA) program, managed by Ontario Centres of Excellence.

The students said they will use the $5,000 prize to further develop the matchmaking algorithm which powers the GamerLink service.

This story was provided by Fanshawe College.