Toronto-based start-up SAMETRICA
is helping organizations measure their social return on investment.
Enterprises and governments are under pressure to demonstrate their impacts on communities, but quantifying the social return on investments is difficult. Traditional methods of social impact reporting are labour intensive, often involving multiple data sources and spreadsheets for a single initiative.
SAMETRICA’s Software-as-a-Service (SaaS) product helps organizations demonstrate their social value and supports informed decisions on how to invest and maximize the effects of their work. Instead of providing a static, one-time report on a single initiative, it streamlines and automates data collection, enabling analysis of relevant performance metrics across programs in real time to help clients understand the bigger picture of how their investments are making a difference.
SAMETRICA CEO Anshula Chowdhury founded the start-up in 2011 after an internship in Silicon Valley inspired her to bring the efficiency of impact reporting in the financial industry to social initiatives. OCE first supported SAMETRICA in 2014 through the SmartStart Seed Fund
to help with early market testing and product development. The company was selected as a Social Enterprise Training Organization for the Ontario Social Impact Voucher (OSIV) Pilot Program
to provide training on how to measure social impact.
In 2015-16, Market Readiness Customer Creation (MRCC)
funding assisted the team as they started working with the public sector, resulting in a half-million-dollar contract with the federal government. A follow-up Market Readiness Company Building (MRCB)
project helped them gain government clients at the provincial and municipal levels. SAMETRICA’s clients include Status of Women Canada, Employment and Social Development Canada, the City of Toronto, and other public-sector agencies. The team is now expanding their customer base and growing the company.