For Rohit Balakrishnan, the experience of being an intern at Cambridge-based Speedo Foods & Flavours was sweet. Hired through OCE’s TalentEdge program, the final-year undergraduate student at Wilfrid Laurier University created and maintained Speedo Foods & Flavours’ online presence, including modernizing and updating the company website and deploying a content marketing and social media strategy.
Over a six-month period, the producer of everything from pastry, pie, and doughnut fillings to syrups, glazes and iced coffee bases had 22 times more web traffic than it had had previously, and requests for directions from Google and Google Maps also trended sharply upward.
In the intensely competitive flavour industry, there isn’t much time to savour success, which meant the Speedo intern also conducted market research, ran web analytics and managed customer accounts. Balakrishnan continued with Speedo on a part-time basis after his internship and recently accepted a job in analytics.