Singapore has gained an international reputation as the gateway to the coveted Asian markets. For emerging companies that are hoping to internationalize quickly, this can be an important entry point. For two such companies accompanying the Centre for Commercialization of Research (CCR) to Singapore in mid-October, this gateway will hopefully open some doors.
Online engagement company Viafoura
and high performance spectroscopy system company P&P Optica
are Singapore bound after winning a pitch competition at CCR’s recent Going Global in Singapore workshop in Toronto. The two CCR-supported companies were among 10 tech start-ups that pitched before a panel of commercialization experts as part of the interactive workshop that also included presentations from The Mezzanine Group and Carleton University’s Sprott School of Business on global marketing strategies.
Selected for their high scores in the strength of their technology and management teams, their traction and commercialization strategy, as well as their pitch performance and high potential, both Viafoura and P&P Optica will send one representative to Singapore October 15-18 to pitch again at TECHINNOVATION 2012 (all expenses paid by CCR).
TECHINNOVATION 2012 is held in conjunction with TECHVENTURE 2012
, Asia’s premier innovation and commercialization summit, where technopreneurs have the opportunity to meet venture capitalists. TECHINNOVATION is an industry-technology matching event and technology marketplace, with an open pitch platform in front of international investors.
“Our interest in going to Singapore is to raise the company profile within the Asian market,” said Ali Ghafour, CTO and Co-Founder, Viafoura who pitched at CCR’s Going Global workshop. “As we expand our customer base internationally, we're also keen to meet with local investors in those markets. The advantage that Software-as-a-Service companies have is the ability to deliver our product over the Internet with minimal effort, so expanding internationally is much easier.”
P & P Optica was represented at the workshop by Product Manager, Michael Wood. “We’re currently in a fundraising round, so we’re keen to meet with investors. We’ve already entered the markets in Japan and Australia. Singapore, Indonesia and China are our next target markets, so the opportunity to go to Singapore is a great fit for us. We will also work on market research while we’re there,” said Wood.